FRACTIONAL CCO
Fractional Chief Communications Officer & Advisory Services
Get an experienced Fractional CCO & PR Team for a fraction of the cost
Take Your Communications strategy and results to the next level
achieve the ROI
your communications
investment deserves
The strategic expertise & Leadership of a CCO, without the full-time commitment
As investor funding tightens and mergers and acquisitions surge, B2B enterprises, along with those in the automotive and home industries, aim to fortify their market position, expand their user base, and thrive in a competitive landscape. They seek a cost-effective and results-driven strategic communications leader.
I founded The Avid CMO to assist venture-backed B2B firms, as well as those in the automotive and home industries, in boosting their revenue through data-driven communications strategies. This is made possible through the collaboration of two marketing agencies, Click This Digital and Ballistic Media Group.
Hi, I'm Michelle Harris.
With over 25 years of experience in marketing and PR, I have a remarkable track record of success, enhancing the brands I’ve worked with. My major achievement is my effective communications strategies that exceed expectations by providing guidance on overall communication strategy, ensuring alignment with organizational goals, especially in the digital landscape. I manage high-performing teams, encouraging collaboration and innovation to launch products and services, contributing significantly to revenue growth.
Together with my two marketing agencies, Click This Digital and Ballistic Media Group, I’ve collaborated on various projects across numerous industries, overseeing $10,000,000+ in budgets and 150+ employees, helping our clients in…
- Public relations
- Media relations
- Internal communications
- Crisis management
- Overall brand positionment
& Implement
PR Goals
Internal
Communication
& Newsletters
Brand Enhancing Content
Relations
Management
Relations
Management
Public Events
Speeches
What is a Fractional CCO?
A Fractional CCO is a part-time executive who provides guidance on overall communication strategy, ensuring alignment with organizational goals.
Utilizing the skills of a Fractional Chief Communications Officer (CCO), businesses acquire valuable perspectives on public relations, media interactions, internal communications, crisis management, and the broader landscape of brand positioning. The emphasis is on adjusting to the intricacies of digital communication.
As your business evolves, so do your communication needs. A Fractional CCO adapts seamlessly, providing scalable solutions tailored to your organization’s unique requirements in the digital age. Whether it’s a one-time project or ongoing strategic counsel, the flexibility is yours.
Hiring a Fractional CCO is a cost-effective way to access high-level communication leadership, blending traditional and digital strategies. It allows you to benefit from executive-level skills without the financial commitment of a full-time salary, benefits, and other associated costs.
Did you know?
Compared to the $233,700 national average for a full-time CCO, a part-time fractional CCO is a more cost-effective option for growing startups.
Why Should You Hire a Fractional CCO?
While outsourcing an executive-level role in your company may be unsettling, it is important to consider all the benefits that a fractional CCO can offer, especially for small or medium-sized businesses on a budget.
Financial Flexibility
Get an experienced senior hire at a fraction of the costs. Save for the business growth ahead.
Analytical & Creative
We dive deep to understand your business, analyzing data you never knew you had, creating strategies with enduring effects.
Connecting the Dots
Fractional CCOs keep themselves updated with industry trends while they socialize your business with the right connections.
Experience & Insights
Choose the communications consultant with the right experience and insights to help you lead your marketing team.
Strategies with Impact
Executive-level strategic leadership, providing overall communication strategy and ensuring internal alignment with company goals.
Partners for Life
Fractional means flexible and bite-sized, but the professional working relationship goes a long way - we keep a lookout for your business wherever we are.
Let's Get Started
Chat
Schedule a 15-minute call to see if a Fractional CCO is a good fit.
Strategy
Next, we'll get on a longer call to deep dive into your needs. Then, I'll share the steps I recommend with a proposal.
